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  • About Shade Swim

Our Philosophy

A Shade Swim woman is kind, loves unconditionally and laughs loudly, freely and often.

She enjoys great food and wine.

She values family and friends and loves inviting new people into her world.

She inspires others, is grateful, and always tries to be the best version of herself.

When she falls, she picks herself up and keeps on going.

She lives in the moment and embraces whatever life throws at her.

She loves her body, is confident and knows she is enough no matter her size or shape.

Our Founder’s Story

As a lover of the outdoors and a mother to three active kids, I was determined to find a swimsuit that was not only sun safe, but also stylish and supportive, catering to the change in my body shape after having children. When I couldn’t find anything that ticked these boxes, I decided to create my own!

I was diagnosed with two stage 1 melanomas in 2013, which played a huge role in inspiring me to launch Shade Swim. At 32 and with two babies at the time, I was given the fright of my life. Fortunately, they were successfully removed in surgery and I was extremely lucky.

This experience did change my life and it made me realise I wanted women to know that they can still look stylish while being sun safe. We can lead by example and show younger generations that they too can be sun safe, as well as the importance of self-love in our everyday, busy lives.

Shade Swim’s new Endless Summer collection aims to encourage women to feel confident in their swimwear, whether they’re at the beach, by the pool or heading to brunch after a surf, while emphasising the importance of sun safety.

Shade Swim is about loving the skin you’re in!

I hope you enjoy wearing Shade Swim as much as I’ve enjoyed creating it.

If you have any feedback, suggestions or simply want to say hello please drop me a line – I’d love to hear from you.

With body love and confidence,


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